Branding, Positioning and Differentiation

Why identical twins don’t have identical first names

Though they may look the same, they’re not. Just ask their parents. Even as newborns, they could tell them apart, and as they grow up, they’re distinctions become ever more pronounced. This is why we don’t give twin babies the same first names.

In the business world, this idea would seem to

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An Effective Guide to Small Business Start Up Loans

Startup businesses are integral part of the economic system of the United States, thereby creating job opportunities and adding innovative products to the industry. The US Small Business Administration is dedicated to support the businesses by providing services and tools at reasonable rates. It also offers small business start up loans to allow the businesses acquire essential assets and preserve … Read More